6 Valuable SEO Experiments You Can Do Without Developers
Emma had been begging her manager for more development resources. She met excuse after excuse. Her existing team is too small, they’re way too busy and we don’t have the budget to hire anyone else. In the meantime, Emma had to wait for updates. She was wasting valuable time and becoming frustrated.
That is, until Emma discovered, she can run SEO experiments without a developer. And the results were epic.
It all started when Emma decided she wanted to test a new marketing campaign. If her hunch was correct, the campaign could result in 10,000 more organic views. Unfortunately, the development team was only available two months from now. After doing research, Emma found several ways she can execute her SEO optimizations. Emma accomplished this without having to wait.
Let’s take a look at 6 experiments and tests that are efficient and effective for Emma and her team.
AMP your site.
Google AMP is the fastest growing web trend in 2017. With Google moving to a mobile first search index, you most focusing on mobile page loading times. The best way to do this is with Google’s own product AMP. With AMP your site will be blazing fast and help you achieve best search engine results. Companies like AlphaPages.io can even AMP your site with no developers.
AMP your first page for Free:
Optimizing title tags with calls to action.
Emma didn’t have the time, skills or resources to start revamping her website copy. What she could do was optimize her title tags. Title tags are a top 10 signal in influencing search engine rankings. By experimenting with different title tag variations, you can also increase the clicks. Pro tip: make the title tag less than 64 total characters. These actions helped Emma improve her website’s positioning. As long as she had site access, this takes little to no developer effort.
Hacking Meta-Data for more clicks.
Emma knew that the more clicks a particular link received, the more rank Google gives. To increase the likelihood of clicks, Emma crafted clever title tags. She used “click bait” wording and calls to action in the titles. She also updated her meta tag description and open graph. This way there is a great description, call to action and picture to encourage more clicks.
Using a keyword planner.
Google has a free tool to check a URL and see which keywords and volumes the search engine thinks are relevant. Emma plugged in her web address into the planner. She then used the information to further optimize her title tags and descriptions. This ensured the keywords she was targeting were relevant. What is relevant in Google’s eyes, will improve your ranking.
Staying on top of trends. If there’s any resource on earth that contains the hottest topics of the moment, it’s Google. Upon doing some digging, Emma discovered the Google Trends tool. Google Trends aggregates all the most buzz-worthy topics shared online. She used the information to create timely content for her site. She the used trending topics on social media updates. Which received more engagements per post than normal.
Conducting Google content experiments.
Google Analytics recently launched Content Experiments. Content Experiments allows users to test different variations of a web page. This way you can see what garners the best results. Emma dove right in and tested a few different layouts, headlines, colors and content. She set it for a random sampling of her website visitors and app users. Best of all, she was able to conduct these experiments before investing too much time or money one way or the other.
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Emma’s research revealed tools and services available to handle SEO experiments. Contact us to learn more, or better yet – click below: