4 Ways to Reduce Bounce Rate.

Emma is an Online Marketing manager.

Emma had a problem. She’d invested lots of time, money and resources into creating a great website. Her online marketing efforts were generating plenty of traffic. Unfortunately, those visitors weren’t sticking around. In other words, Emma’s “Bounce Rate” was too high. She needed to figure out what the problem was and fix it before she lost too much more of her investment.

There are many reasons a site could have a higher bounce rate. Typically speaking, it’s a sign that users are either unable to easily find what they’re looking for or the page itself isn’t user-friendly. Thankfully there are certain things that Emma can do to help keep visitors on her site longer and improve the chances of converting them. Here are three of those things.

Target the right Audience

First, Emma should make sure she’s targeting the right audience. If the wrong visitors are coming to the site, they will likely bounce. Making improvements to the website itself won’t do much to change the results. If you qualify your traffic you are more likely to convert that traffic. To ensure she’s reaching the right prospects, Emma can put in place several strategies, such as:
Defining buying personas and developing content that speaks to them

  1. Using the right keywords to attract her ideal customers
  2. Leveraging negative keywords to weed out unqualified leads
  3. Writing powerful, relevant meta descriptions to improve search engine ranking
  4. Create multiple ad versions, landing pages, containing unique targeted content for different audiences
  5. A/B testing ads and landing pages will optimize performance

Enhance Usability and User Experience

Once Emma has taken the necessary steps to improve the quality of traffic coming to her site, the next strategy she can implement to reduce bounce rate is to enhance her site’s usability. The areas where she should focus her efforts on improving her site’s user-friendliness include:

  1. Using a layout that delivers quick, easy navigation
  2. Making content more organized and readable
  3. Including an easy-to-find “Search” feature
  4. Utilizing responsive design for optimal user experience across all platforms, browsers and devices
  5. Speeding up page load

Leverage Google AMP

One tool that Emma can use to accomplish all of these objectives in one shot is Google’s new Accelerated Mobile Pages, aka AMP. AMP will allow her to create mobile-optimized content that loads instantly on all devices. AMP delivers the best possible mobile experience to her users.

AMP your first page for Free:

Content you would want

Finally, if Emma wants her web visitors to stick around on her site longer, she needs to give them good reason to do so by providing high quality, engaging content. Great website content typically contains certain key elements and characteristics. For instance,

  1. Clear, compelling message
  2. Well-organized into readable format (headings, bullet points, subheadings, etc.)
  3. Tailored content for intended visitors
  4. Well-placed, relevant images
  5. Error-free
  6. Powerful and clear calls to action
  7. Obvious links to next steps

All of these changes should make it easier for visitors to Emma’s site to find exactly what they’re looking for quickly, regardless of which device they’re browsing on. It’ll also make the experience of spending time on her site a more pleasant one. The more satisfied Emma’s visitors are, the longer they’ll stay on her site and the more likely they’ll be to convert into paying customers.

Want to learn more about how you can achieve lightning-fast page load, higher engagement, and lower bounce rate, instantly?

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7 Comments

  • power cooker recipes says:

    I really love your blog.. Excellent colors & theme.
    Did you build this site yourself? Please reply back as I’m hoping to create my very own site and would like to learn where you
    got this from or what the theme is called. Kudos!

  • Trusted Tradesman says:

    Thanks a Lot for this blog post that is enough for me to know more about Bounce rates and it’s effects on our websites. I want to know more about AMP webpages for mobile sites. How and where we can create these kinds of AMP mobile webpages for our site? Could you please tell me more on this?

  • Hi i am having one suggestion here by i wanna tell you. Actually meta title and description wouldn’t help as much for google ranking. This is only for usrrs attraction itself i think and often its similar to CTC aka Call to Action method right? But u mentioned about meta description to improve ranking which you mentioned in first stanza of Target Right People. Just clarify

    • alphapages says:

      Great feedback will look into it.. ok just heard back that while the description is not a direct ranking, Being clicked on is. So a better description will get more clicks and then in turn power better rankings. hopefully that helps.

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